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Story for Podcasts

The course

Learn to manipulate the story elements that will make your podcast unmissable.

From history stories to celeb chats, news analysis to true-life crime, the most successful podcasts get one thing right: story. All the most listened-to podcasts have a firm narrative thread. It arcs over the series, but is also there in every single episode.

This practical two-day workshop is led by John Yorke, narrative expert and podcast consultant for BBC Studios and Wondery, and for many popular podcasts including The Coming Storm, Mother, Neighbour, Russian Spy, Legend – The Joni Mitchell Story, and Uncharted – with Hannah Fry. He also presents BBC Radio 4 series, Opening Lines.

It’s designed for anyone with a factual, chat or fiction podcast idea that needs shaping up or one that’s not working as well as it could.

We’ll cover episode and series structure, and how to apply the core narrative principles to scripting, interviewing, critiquing, and editing. You’ll come away with a deep understanding of how to build a relationship with your audience and keep listeners gripped.

It’s taught live online on UK time, but everything’s embedded and archived in our classroom – so you can join us from anywhere.

Meet your course director

John Yorke

John Yorke is widely acknowledged as the UK’s foremost expert on story, and his book Into the Woods is the bestselling book on the subject in the UK. John’s worked on some of the world’s most lucrative, widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall.

In partnership with John Yorke Story

Accessible, industry-focused CPD training and consultancy for professionals at any stage of their career. Online learning led by BAFTA-winning John Yorke, author of bestselling book on story structure Into the Woods.

How it works

We give you the theory in the form of videos, podcasts, written lectures and reading extracts. In the case of our live workshops, this includes a live online seminar.

You put it into practice by completing the writing assignments.

You share your work with the small group of fellow writers and the teaching team.

Your tutor and fellow learners read your work and give professional-style feedback on your submission. Giving feedback notes helps to build your skills as an editor - a critical part of the writing process.

You reflect on the exercises with the group and share what you’ve learned.

You use what you learned from the feedback and discussions to review your work and improve it.

Things to know

Story for Podcasts is for anyone working on a podcast idea, whether at the planning stage or in production, for all formats and genres, from history stories to celeb chats, news analysis to true-life crime to fiction.

The workshop is suitable if you:

  • Want to shape up a podcast idea ready to pitch
  • Have found it tough to get responses to your pitches and enquiries
  • Know you need to get better at story structure
  • Have your research and interviews in place, but are having problems pulling everything together
  • Are at the edit stage and still storylining
  • Would like to fine-tune your storytelling, and learn what to dial up and down
  • Know something’s not working, but can’t work out what and why
  • Can dedicate 2 days to the learning

This professional training allows you to:

  • Develop or revise your understanding of the mechanics of successful storytelling for podcasts
  • Master the key elements every podcast needs and recognise the blueprint underlying an effective story
  • Understand the value of story in series-planning, pitching and producing continuing podcast series
  • Become more familiar with the language and grammar of story
  • Stress-test any podcast story idea
  • Diagnose why a podcast isn’t working well, and simple ways to remedy common story issues
  • Gain the confidence to apply the learning to your proposed or existing podcast

Each course is divided into sessions. These sessions are released one by one (weekly or fortnightly, depending on the course).

There’s no need to log on at a set time. You can work through the learning materials whenever suits you, day or night, wherever you are in the world. Just complete the assignments and join forum discussions by the session deadline.

Our teaching method is based on the science of active learning: you read/listen/watch, try out, share and reflect. It’s a social experience – you become part of a small group, feeding back on each other’s writing to build a supportive bunch of readers you trust. Find out more here.

Zoom Workshop Day 1 – 10am – 4pm (UK time)

Morning

  • A deep-dive look at the power of story shapes, the classic story engine and how this works in podcasts
  • Focus on how podcast stories work over three and five acts, and how to wring out maximum engagement
  • Creating drama and audience engagement using end-of-act turning points, midpoint, symmetry and series structure
  • Empathy and emotional engagement – how to make your podcast more relatable, the key narrative questions to break a story, and knobs to dial up and down to make any podcast more effective
  • Includes: short practical exercises, examples from successful podcasts, Q&As.

Afternoon

  • John splits participants into small groups to complete a fun practical story-creation exercise to test their narrative skills. At the end of the afternoon, John will offer feedback on each group’s story and draw conclusions.

Zoom Workshop Day 2 – 10am – 2pm (UK time)

  • Pitch your podcast idea or revised story plan to John Yorke for incisive feedback to help you hit the ground running.

Join our alumni – After your workshop, you can join our online alumni community where you’ll meet our growing network of past students. You’ll be able to.

  • Rejoin your classmates in a private forum
  • Continue to access an archived version of your workshop materials
  • Meet alumni from other courses and share work for feedback
  • Join discussions about writing, editing and the industry
  • Attend live chats with guest writers and industry folk

Mentoring and one-to-one feedback – Our team offer mentoring, script reads and reports. We are happy to quote by job or script, or to arrange a longer mentoring scheme as you work on a specific story idea. We’ll create a package to suit you, so please email [email protected].

The team

Meet your course team

John Yorke

Narrative expert

John Yorke is widely acknowledged as the UK’s foremost expert on story, and his book Into the Woods is the bestselling book on the subject in the UK. John’s worked on some of the world’s most lucrative, widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall.

More about John Yorke