Write Your Business Website is for small-business owners, sole traders and freelancers who want to have a competitive website with confidently written content.

The training is suitable if you:

• Need a web presence or want to update your existing website
• Think your website could be better but you’re not sure how
• Would like to develop professional-quality copywriting skills
• Would like to feel more confident in communicating with customers
• Want to make your content work harder
• Feel your business personality could be clearer
• Would like an authentic voice that naturally engages with your visitors
• Are looking to grow your creative skills
• Enjoy the discipline of deadlines and peer feedback
• Want to join a friendly and supportive group of small-business owners, sole traders and freelancers

This professional training allows you to:

• Improve the look, feel and personality of your business website
• Produce web pages you’re proud to share with customers
• Identify and express your business’s personality
• Compose a tone-of-voice document relevant to your customers
• Develop a style sheet to ensure consistency across your content
• Plan content that most benefits your business
• Write clickable menu tabs, calls to action and titles
• Understand the benefits of funnel marketing and sales messaging
• Write your key webpages (a selection from services, products, portfolio, case studies, blog, FAQs, contact, testimonials/reviews, news, page not found, T&Cs, privacy policy, subscribe to newsletter)
• Create an editorial calendar and learn to stick to it
• Nurture your creativity
• Upgrade your grammar and confidence with language
• Develop transferable professional skills (discipline, attention to detail, ability to work to deadlines)
• Increase professionalism in working with others and in networking
• Feel more confident in giving feedback to peers and receiving critical notes
• Build greater independence, autonomy and critical judgment as you self-direct, self-manage and realise a final project to the course brief.

Session 1: Getting To Know Your Business’s Character – Understand what you like about website content (competition and successful websites outside your industry) and start to see how to translate that into your own website. Compose a tone-of-voice document that specifically targets your client and develop a style sheet and keywords. You’ll identify your key webpages and map your website.

Session 2: Show the World Who You Are – After exploring your business’s personality and target audience, write your home and about us pages and develop clickable tabs, attention-grabbing titles, calls to action and featured snippets that acknowledge the importance of funnel marketing and sales messaging. Along the way, pick up tips and tricks for writing concisely.

Session 3: Write Your Website – With your new tools, support and confidence, write your key webpages and create an editorial calendar to keep content relevant and fresh after the course.

Pages explored (mix and match): services, products, portfolio, case studies, blog, FAQs, contact, testimonials/reviews, news, page not found, T&Cs, privacy policy, subscribe to newsletter… and others to suit your needs.

By the end of the course you will have drafted all your key webpages, ready to upload to your CMS. You can choose to submit your web content to your tutor for feedback and/or edit for an additional fee.

Join our alumni community 

After your course, you can join our online alumni community – a friendly group of writers supporting each other as they continue to explore and develop their writing. There’s no cost for this. It’s easy to access via the online classroom, where you can:

• Revisit all your courses materials, including tutor notes, feedback, videos, podcasts and forum posts
• Rejoin your classmates, and continue working together in a private space
• Meet alumni from other courses to find beta-readers and share work on our critiquing forum
• Network with other writers working in your genre or area of interest
• Take part in regular ‘sit and write’ Zoom sessions, to push forward with your work-in progress
• Join our monthly live alumni events with our expert tutors and industry guests, including agents, editors, publishers, competition and festival organisers, and prizewinning writers

Commission a report on your work
If you’d like to receive a personalised, detailed report on your final piece of writing from your course tutor, this is available at an extra cost. You’ll receive detailed written feedback assessing your ideas and writing, plus advice on what steps to take next.

Taking things further
If you’d like to continue on to another Professional Writing Academy course, please get in touch for more details.