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London Book Fair 2020

Why should I go to London Book Fair 2020?

Should you take the time to attend London Book Fair? It may be full of authors and agents with lots of fascinating things to say, but is it actually worth it? Mo Harber-Lamond explores what promising things are on at LBF this year and why you ought to go.

Mo Harber Lamond
Mo Harber-Lamond

For some, London Book Fair might seem like an intimidating place – full of agents, publishers, new and established authors – but it’s the perfect place to develop your career as a writer. If you can make the trip to the city, LBF is an unmissable event in any author’s calendar, and here are our top reasons for why you should take the plunge and get stuck in this March.

Find out what’s coming up

As the biggest annual event in the UK publishing trade diary, LBF is the best place to get a feel for the literary landscape of the year ahead. Be prepared for big announcements, and see if you can uncover any upcoming trends which you’ll no doubt spot in your own reading list six months down the line.

While we’d never suggest trying to follow trends in your own writing, knowing which agents or publishers are taking on work similar to yours can be incredibly useful for narrowing down who you send your submission package to. Also, saying you’ve spoken to or watched a certain agent talk is also a great thing to include in your covering letter.

Get networking

Speak to people and make yourself known. While agents and publishers will be very busy, it’s worth making the effort to book yourself in with those you think will like your work. Don’t be indiscriminate – someone who specialises in light romance probably isn’t going to want your gritty noir – but get yourself out there and book time with people who might be able to give you useful advice or further your career.

Networking doesn’t stop at agents and publishers, though. There will be countless authors milling around, from the budding debut to the battle-scarred veteran, and you can learn something from everyone. Don’t be afraid to get chatting over a coffee – they might just have the solution to the problem you’ve been stuck on for weeks.

The biggest highlight of LBF is the vast number of seminars and talks. This year, you’ll find over 200 free talks from the Insights Seminar Programme, and it’s safe to say there will be something for everyone.

– Mo Harber-Lamond

Attend author’s advice talks

The biggest highlight of LBF is the vast number of seminars and talks. This year, you’ll find over 200 free talks from the Insights Seminar Programme, and it’s safe to say there will be something for everyone.

Events include In Conversation talks, craft-focused seminars, industry-specific lectures and many more. Below are a few we don’t want to miss out on this year:

Come find us

Sharing the stand with Cornerstones Literary Consultancy, PWA will be present and correct at LBF 2020. We’ve loved the Fair since we can remember – especially since we took the leap of faith that started our whole story rolling – so if you’d like to come and meet us, learn more about our courses, or just have a quick chat, seek us out. We’re there for all three days, so don’t be shy.

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Meet your Guest author

Mo Harber-Lamond

Mo Harber Lamond

Mo Harber-Lamond is an editor and proofreader from Cornwall. He graduated with a first in English Literature and Creative Writing from Manchester Metropolitan University in 2014, and was an editorial assistant for Professional Writing Academy.

His interests include short and literary fiction, poetry and songwriting. He is also a keen musician.

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